In May 1915, an ad appeared in Harper’s Bazaar announcing to American women a problem that until then they didn’t know they had. A photograph of a young woman wearing a one-shoulder dress with her arms arched over her head, displaying perfectly hairless armpits, read, “Summer Dress and Modern Dancing combine to make necessary the removal of objectionable hair.” This ad launched body hair removal as a widespread social norm that still exists almost a hundred years later.
Rebelling against Victorian ideals of womanhood, the 1920s gave rise to a massive unveiling of the female body and an obsession with the presentation of the physical self. Female clothing of that era, such as revealing flapper dresses, encouraged women to display and feminize their body parts. The body itself became the fashion of the 1920s, creating an obligation for women to be hairless. This change of emphasizing the body rather than clothing in fashion meant that women were required to be more aware of their physical selves. By imposing uniform standards of beauty, the media then instructed women to dislike and deny their bodies, informing them that they must undergo strict grooming procedures in order to disguise and conceal their natural form.
The strong relationship between the media and gendered body norms persists to this day, and people still declare images of hairy women as embarrassing and physically repulsive. Why do we never see hairy legs or underarms on TV in any context other than as a joke? Every time female body hair is even mentioned in the media, it is usually followed by disgusted shrieks of “Eewww!’ and “Gross!” Media has conditioned American society since birth to think of the natural female body hair as unclean and unfeminine. Why are these same features on a man not seen as unhygienic and disgusting? People don’t look at a man’s underarm hair with the same repulsion as they do at that of a woman. Men have many choices for facial and other body hair, while women are left with just one: hairlessness.
In order to be considered “feminine,” women are expected to negate their adult selves by removing the most visible, prominent physical sign of becoming an adult. In a more naturalized context, the hairless woman could be considered less feminine than the woman who keeps her body hair, as she is removing a feature of her natural, womanly body. However, due to distinctions made particularly in American culture between what is masculine and feminine, perceptions of male and female body hair in the United States are completely different. Students at UC Berkeley described facial hair and other body hair on men as “sexy,” “natural” and “manly,” while they regarded female body hair as “smelly,” “dirty” and “gross.”
Most women don’t even think about removing their body hair, as it is something they do almost unconsciously. Shaving is considered to be a rite of passage for girls in their teens, and then continues throughout their lives. Adolescence is a critical time of identity formation, and so over time, the youth come to understand body hair removal as an everyday, commonplace practice that forms a natural and normal part of grooming. The practice of hair removal is so normative that it generally goes unquestioned.
[Photo: Olivia Crawford, Caliber Magazine]
Influences by the media and society cause women to be perpetually dissatisfied with their bodies and to consider any bodily hair other than what’s on their head as impermissible, unacceptable and ugly. Women at UC Berkeley who chose not to incessantly shave shared that when they first grew out their body hair, they felt like they were on public display and that everyone was looking at them. People frequently approached them about it, and they recalled other women telling them, “Don’t do this! You’re a cute girl! You can get a boyfriend if you stop this!” Even other women cannot stand to see a woman’s body in its natural state. In her Huffington Post piece “Skinny Versus Curvy: Why Women Can Never Win”, Irish writer Mary McGill explains: “Women’s bodies are treated as public property, as ‘things’ to be consumed, improved and judged.” She goes on to describe how women’s body parts are frequently reduced to “dehumanised ‘bits’—breasts, hips, thighs, bums, legs,” and how women themselves are often each other’s harshest critics.
On the other hand, male body hair, particularly facial hair, has been traditionally linked to power, strength, virility, leadership and, ultimately, the ideal of masculinity. In recent years, however, the male body has also been subjected to intensive scrutiny and objectification. The “metrosexual,” a straight man who spends time and money on his appearance, largely came into popular and consumer culture in the 1990s. The idealized male body was concurrently constructed through the media, primarily in health and fitness magazines. The emergence of a “new kind of man” could be seen in fashion magazines like GQ, in clothing adverts, and even in sports figures like David Beckham. The practice of “manscaping” became popular, and a survey in Men’s Health magazine found that more than 80 percent of men clip, shave or wax their body hair, and 60 percent of men trim their pubic hair.
Male students at UC Berkeley described feeling pressure to trim or tidy their body hair. A number of them explained that they understood the removal of body hair to be “the polite thing to do” and that they felt it “looks better.” The majority of these students reported beginning to remove body hair once they started college, while some had been removing their body hair for years before that. Male students all indicated different levels of hair removal: a few shaved their whole chest, some trimmed their underarm hair, others paid particular attention to their eyebrows and nose hair, and nearly all focused on their pubic hair. Typically, though, women experience far more pressure than men to conform to the hairlessness norm. Why is it that women are required to shave and men can choose?
The debate over body hair revolves around arguments for personal freedom and control over one’s body. Post-feminism argues for liberation through empowered choice, and some people consider a woman’s ability to choose to engage in beauty practices to be empowering. However, for most women, the “choice” to remove their body hair is not much of a choice at all. Removal of body hair has become tacitly compulsory, and women who say they prefer their bodies to be smooth or hairless, or that it makes them feel sexy, are responding to internalized standards of beauty. Female students had difficulty remembering reasons why they started shaving other than “because everyone else did it and I didn’t want to look weird.” They added that they still remove their body hair “because it’s expected, [and] I don’t want people to look at me funny.” Is this what women will still be saying another hundred years from now?
This article appeared in Caliber Magazine, Issue 7 Fall 2012.